They say that in order to make money, you have to spend money.
But spending money (especially large amounts of it) on your business can be intimidating, sweat-inducing, and just plain scary.
Mostly because there are a lot of choices and very little funds to go around… which means each purchase is marred with fear-filled thoughts and questions:
- What if I make a mistake?
- What if it doesn’t work for my business?
- What if it’s the wrong time?
- What if it’s just not worth it?
Girlfriend, I get it. I’ve been in business for 7 years and have made more than my fair share of mistakes when it comes to business expenses and spending money on my business…
- I invested in services that weren’t right for my business.
- I got sucked into sales pages.
- I became overwhelmed with FOMO.
- I spent money that I didn’t have on things (as it turned out) I didn’t need.
Goodness gracious, it gives me anxiety just thinking about all those things.
But I’ve also made a lot of GOOD decisions when it comes to business expenses and spending money on my business.
(This post contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase using these links.)
THE BEST BUSINESS EXPENSES YEAR AFTER YEAR
And those are what I want to share with you today. Because if I can help you avoid some of the spending mistakes I made, well… you’ll be a much happier and more successful business owner (and I’ll feel like my mistakes made a difference instead of just a dent in my wallet).
So today, I’m sharing what (I believe) are THE BEST business expenses year after year—the ones that totally give back to you and your business in a multitude of ways long after you’ve swiped your card and printed your receipt.The best business expenses give back to you and your business long after you’ve swiped your card and printed your receipt. Click To Tweet
A REALLY GOOD WEBSITE
Now, I’m no website designer, but I think they’d agree that a really good website is ESSENTIAL for every business owner in this day and age.
Not only is it the face of your business on the world wide web, but it also acts as your digital business card, and is often the determining factor in whether or not you’re legit.
A well-designed website in both form and function is what could make or break a potential customer’s decision to click around and see what you’re all about or turn around and leave right from the start.
In fact, did you know you have about 5 seconds to make a good first impression on someone visiting your website?
And that, my friends, is why a really good website is one of the best business expenses.
Related Post: How I Built My Website in a Weekend
REALLY GOOD TOOLS
I am the daughter of tax accountants and so I grew up around a lot of business and finance talk. One thing that I heard my parents often say to clients was:
“Any tool that can save you time and help you do your job better and more efficiently is a tool worth investing in—because no matter how much money you make, you can never buy more time; so something that can save you time will actually make you more money.”
Over the last 8 years, I have kept that nugget of advice top of mind when it came to purchasing anything (products, services, software, or tools) for my business.
And I want you to remember it, too.
Whether you’re looking at that new lens or camera body, that new label printer, that faster new computer, that virtual assistant, or that course on marketing.
PLANNERS + SCHEDULERS
As a productivity and systems specialist, I pretty much worship planners and schedulers. In fact, they are some of the top 10 tools I use every single day in my business.
Without planning my days and weeks in Trello and my Simplified Planner, I honestly would just be wandering around aimlessly, maybe getting a to-do checked off occasionally, and just winging it on the daily. I much prefer prioritizing my tasks, scheduling them into my days and weeks, and checking tasks and projects off like a boss.
I also can’t praise automated schedulers enough. Before apps like HootSuite, MeetEdgar, Planoly, or CoSchedule’s ReQueue, my day was constantly interrupted because I had to manually post on the various social media platforms. And before Acuity, I had to go back and forth with clients multiple times (sometimes over the course of several days) before finding a day and time that worked for us both.
My life and business changed when I started using planners and schedulers and if you add them to your list of business expenses, I’ll bet anything yours will, too.
If ever there was something that could save you time, it’s templates.
I honestly could have tossed templates in with the tools section, but I decided to give them their own simply because, in all actuality, templates deserve a shiny, gold pedestal.
I’ve both spent time making my own templates and purchased templates from other small business owners and what a difference both have made. But the ones I’ve purchased? They made my list of best business expenses in a heartbeat because I’ve been able to whip out graphics and more faster than ever before.
Do yourself and your business a favor and check out Megan Martin Creative for marketing templates, BluChic for landing page and social media templates, and Vanessa Ryan for all kinds of templates including e-books!!
BRAND + STOCK PHOTOS
Having a stash of brand or styled stock photos is another business expense I believe every female entrepreneur should be investing in. Because visually representing your brand and business well can be the difference between booking that client or making that sale and not making money at all.
Saving up for a brand photo shoot with a super talented photographer is a really great goal, but don’t fret if you can’t afford it right away. Styled stock photography is an amazing alternative that can save you time, money, and stress!!
I’ve been using styled stock photos on my website, blog, and social media feeds for years because styling and taking photos is not my forte. I can do it occasionally, but it mostly just stresses me out—which is why I turn to my favorite styled stock photography shops multiple times a month!!
EDUCATION + COACHING
The last of the best business expenses that I believe can give you a return on your investment for years and years to come is education and coaching.
Over the years, I’ve spent a fair amount of money on business education and coaching. It’s honestly one thing I have never hesitated to invest in. Because saving time and aggravation by paying someone more experienced to teach me xyz in less time than it would have taken to teach myself and actually get results is beyond worth it for me.
Not all business education or coaching is created equal though. I’ve learned that the hard way on more than one occasion. But the stuff that makes a difference and produces actual results is priceless. (Actually, any business expense that does that is!!)Business expenses that make a difference and produce results are priceless. Click To Tweet
Now that we’ve covered what I believe are the best business expenses year after year, I would love to know what have been your best or favorite business expenses so far!!
And remember, if you’re struggling with whether or not to invest in something for your business, ask yourself if the thing (whatever it is) will save you time. Because that’s the one thing you can’t buy.
Disclaimer: This post contains affiliate links. All opinions are my own. I only share about the products and services I personally use and love most and think you will, too.