As female entrepreneurs, it’s easy (too easy) to get caught up in the day-to-day goals and all the to-dos you have to do to keep your business running. It’s also easy (too easy) to forget about the reasons why you started and why you keep going.

I’m so excited to have my good friend, copywriting expert and brand strategist Mollie Marrocco, here to tell us the difference between Why Goals and To-Do Goals and WHY every entrepreneur needs BOTH!!

The difference between why goals and to-do goals and why every entrepreneur needs both with guest copywriter and brand strategist Mollie Marrocco on The Productivity Zone!!

(This post contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase using these links.)

As entrepreneurs, we love setting GOALS. Whether it’s revenue goals, client goals, or content-related goals, we are all about meeting ‘em and setting new ones! #goalgetter

No matter what type of goal you’re setting, every single one can be categorized into one of two buckets: Why Goals and To-Do Goals.

But what’s the difference? They’re all goals, right?

Not quite! There are a few key differences you need to know…

[bctt tweet=”Did you know every single goal you set can be categorized into one of two buckets?” username=”productivityzne”]

TO-DO GOALS

You’re probably super familiar with To-Do Goals already. They are the short or long term tasks that help you get the big picture stuff done. They are the to-dos that fill up your Trello boards and dominate the time blocks you have scheduled in your Simplified Planner. They are the goals that help keep your business moving forward and your revenue coming in.

You may even gauge your productivity output by how many of these goals you can tick off every day. (If I’m being honest, these are the goals that make my color-coded, alphabetical-order-obsessed, block-schedule-loving heart skip a beat. I like to put ‘em on the list just so I can cross ‘em off! Can I get a heck yes?! 🙌🏻)

Related Post: Why I Love Time Blocking (And You Should, Too!)

Some Examples of To-Do Goals Include:

  • Schedule blog post to publish every Thursday at 5 am
  • Spend 20 minutes answering emails 3x a day
  • Add October receipts to Quickbooks by November 1st
  • Finalize and send new client an updated proposal by Monday
  • Sign 4 new clients in the next 4 weeks

All of these things help you run a more efficient, profitable business. But there’s a dark side to all those To-Do Goals. They can feel monotonous and a little overwhelming at times. Heck, that list of stuff you have to get done can seem never-ending… and that can totally take the fun out of running a business faster than you can say “productivity!”

Related Post: How to Get Absolutely Anything Done

THE SOLUTION? WHY GOALS

Why Goals are the things you want to accomplish that get you excited to get out of bed every day and kick some (serious) butt in your business. #nobutreally

They’re the things you dream about at night, but think might be a little out of reach for your current circumstances. They’re the big picture, “holy-crap-I-can’t-believe-this-is-my-life” experiences that will be made possible because. of. your. business.

Some Examples of Why Goals Include:

  • Surprising your family with a once-in-a-lifetime vacation.
  • Donating enough money to build a school in another country.
  • Going to that business retreat you’ve been insta-stalking for the past few years.
  • Being free of the crushing amount of student debt that’s affecting your quality of life.
  • Having a business that provides you with enough income to live a laptop lifestyle and travel the world.

Does the idea of accomplishing any of those things (or things like them) give you serious motivation to stay engaged in your business? It sure does for me! 🙋🏻‍♀️

But to be honest, I didn’t always think this way. In fact, I really struggled with the idea of having goals like this. It wasn’t until I had an “a-ha!” moment during a session about my own goals with my business coach that I realized I was making this critical mistake.

I thought my goals were pretty solid, but I wanted my coach’s blessing (#recoveringpeoplepleaser). I brushed off my shoulders (thinking I totally had this whole goal-setting thing covered) and proudly stated that I wanted to:

  1. Blog once a week, every week; and share on all of my social media channels through the end of the year.
  2. Create a new lead magnet and email campaign by November 1st.
  3. Sign 7 new clients by December 31st.

Silence.

After a minute, she said: “No, like what kinds of things are you doing for you? What exciting goals do you have that are going to be made possible because of your business? I mean…is creating a new lead magnet really going to have you jumping out of bed in the morning?”

Mic drop. 

In that moment, I realized I was afraid of setting those big, amazing, dream goals because I didn’t think I could actually accomplish them. I couldn’t control whether I achieved them with my weekly task-planning template or even a solid Trello board, so I just ignored them and stayed small.

“I played it safe and then wondered why I wasn’t as excited as I knew I could (and wanted to) be about my business. And in that moment, I realized I could change that. I didn’t have to think small.”

I immediately reminded myself: “You get what you ask for, and I want some pretty big things, so I better start asking!”

My coach and I spent the rest of the session brainstorming some new goals that felt incredible. Honestly, I was so relieved because these new goals just felt better. And thinking about them daily keeps me motivated and reminds me what I’m doing all those to-dos for.

Pro Tip: If the above sounds like you, please rip up what you’ve got and start over. Think about what you actually want to accomplish and write it down! It may not happen in your desired timeframe, but if you start working towards these things, I guarantee you will get closer to manifesting them in your life. Take it from me, that feels AH-mazing!

[bctt tweet=”The difference between Why Goals and To-Do Goals and why every entrepreneur needs BOTH!!” username=”productivityzne”]

SO WHICH TYPE OF GOAL IS MORE IMPORTANT?

The answer? Neither. You need To-Do Goals to help you meet your Why Goals. If you want to accomplish those BIG things you’ve been dreaming about, your To-Do Goals and Why Goals must work together.

In essence, your To-Do Goals will help keep you on track to accomplishing your Why Goals. Think of them like chocolate and peanut butter—both are great separately, but together they are magic!


If you needed a kick in the pants to remind you to dream big in your biz, consider it done! 🙌🏻 And please, tell me about all of the incredible things you’re working towards in the comments! I can’t wait to hear!

Mollie Marrocco offers copywriting and brand coaching that will help you create clear, cohesive messaging for your website and marketing materials. 

If you’re ready to bring your brand to life in words, you can inquire about working with Mollie here. You can also follow her on Instagram for more tips or find out the #1 mistake you’re making with your website copy (and how to solve it) here.

Disclaimer: This post contains affiliate links. All opinions are my own. I only share about the products and services I personally use and love most and think you will, too!

The difference between why goals and to-do goals and why every entrepreneur needs both with guest copywriter and brand strategist Mollie Marrocco on The Productivity Zone!!

The difference between why goals and to-do goals and why every entrepreneur needs both with guest copywriter and brand strategist Mollie Marrocco on The Productivity Zone!!The difference between why goals and to-do goals and why every entrepreneur needs both with guest copywriter and brand strategist Mollie Marrocco on The Productivity Zone!!SaveSave

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